Some of them, like Samsung, still sell smartwatches, but others, like Pebble, were acquired or have gone out of business. The list included Samsung, Sony, Fitbit, Pebble, Misfit, Jawbone and various other companies. When the Apple watch came out five years ago, every major company in tech, and a lot of new startups, seemed to be making a watch or fitness band. "Swiss companies, like Swatch, are losing the smartwatch wars," Strategy Analytics said. (Apple doesn't detail how many watches it sells each year but said it generated $24.5 billion in revenue in its latest fiscal year from its category that includes the Apple Watch and AirPods. Apple shipped an estimated 31 million units in 2019, while all Swiss watch brands combined accounted for 21 million shipments, the research firm said.
Last year, the Apple Watch outsold the entire Swiss watch industry by a huge margin, according to Strategy Analytics. The ubiquity of the Apple Watch doesn't mean it's lost its appeal to the fashion-conscious. Once a fashion accessory, the Apple Watch is now an essential tool for health and fitness. Millions of people around the globe wear Apple Watches to remind them to stand during meetings, take time to breathe and get in one last workout for the day. It was luxury on your wrist.įast forward to 2020, the fifth anniversary of Apple's smartwatch. The Apple Watch was more than a fitness-tracking device when it debuted five years ago.
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