Fenty capitalized on this focus to achieve one of the biggest launches in the beauty industry. This was the period when the eyes of the world were on the lookout for what was next in style. Fenty’s launch was during the New York Fashion Week. Fenty Beauty Marketing Strategy: Timing is Crucialįenty’s launch was explosive because it took place during a critical time in the makeup and fashion industry. However, the lesson in this Fenty beauty marketing strategy is clear when you don’t cater to your customers’ needs first, someone else will. The goal of most top companies was to catch up with Fenty’s impact. Most beauty companies began to also reinvent their Instagram feed to showcase diversity. Naturally, several other brands took the initiative after Fenty’s successful launch and offered similar products for people of color. This strategy successfully sets them apart from other beauty brands that are yet to practice this innovation. Fenty’s products focus on solving their customers’ pain points. This clear mission is demonstrated not just in their assortment of products but also in their marketing efforts. Today, Fenty Beauty marketing strategy is to provide beauty for all.
However, Fenty observed and assessed this gap to provide a targeted solution to the problem. The beauty industry has a long history of not offering inclusive representation for everyone. Fenty Beauty Marketing Strategy: Your Customers Are the Center of Your Brand Although all makeup brands can’t be Fenty, below are some lessons from the beauty giant. Rihanna’s makeup line has blown the cobwebs off what we once assumed was an over-saturated industry. Lessons to Learn from Fenty Beauty Marketing Strategy
In this article, we’ll take a dive into Fenty to explore the lessons that the beauty industry can learn from them and how the brand increases brand awareness. The question becomes how Rihanna was able to achieve something so impressive. Fenty’s success is, however, quite clear, with the brand generating $100 million within the first 40 days of its launch.
Slice’s research company shared that Fenty Beauty was well on its way to outsell Kylie Cosmetics, Kat Von D, and several other high-performing brands. It’s no surprise, therefore, that most people want to know what the Fenty Beauty marketing strategy is and why it works so well. It is a cruelty-free, vegan line of products that’s quite popular and sells out within hours of release. Fenty has been at the forefront of the cosmetic industry since its launch. However, instead of just adding her name to a brand to ensure it sold, her focus was on producing popular products that put customers first. Such brands are popular with the Kardashians, Gwyneth Paltrow, and several other famous faces adding their names to brands to boost growth and revenue. Trophy Wife is definitely a fun highlighter to add to your collection, but if you do, remember that it’s better to start with a little as that goes a very long way.įenty Beauty Killawatt Freestyle Highlighter Trophy Wife is priced at £26.00 and can be found online and at Harvey Nichols.When Rihanna announced that she would be launching her beauty brand Fenty in 2017, most people felt it would just be another celebrity-backed brand.
#Fenty beauty hand mirror full size#
They also have a full size compact mirror on the inside too, making them great for travelling. This would also make a very stunning body shimmer on the collarbones or shoulder blades.Īll of the Killawatt Highlighters come packaged in a white hexagonal compact with a very slight pink/gold shimmer shift. I actually enjoyed using this more as an eye shadow, especially as an inner corner highlighter on the eyes. However, I did like it and even though it’s intense I found it to be wearable – but for my personal preference it wouldn’t be an everyday highlighter. Of all of the highlighters Trophy Wife is definitely the most intense, and I’d say the one that would be most tricky to wear due to its high level of glitters and striking gold colour.
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